Despite primarily catering for creative packaging professionals in the luxury industry, digital and technology will play an interesting role in the future of these creative industries. Within the LUXE PACK MONACO programme are some of the interesting highlights:
Does packaging have a strategic role within e-commerce?
Alexandre Murat, President and Founder - ADAMENCE.COM
Online purchases of jewellery or luxury goods in general is a small leap of faith for every user. It gains in practicality, price, and speed, but it does not have “the feel” or “the ritual” of purchasing in a shop. Packaging is a major physical element that reassures the user. E-merchants must pay special attention to it. What are the rules for choosing packa- ging for online sales? How can it be valorised? How can it become a distinguishing feature?
Online attraction: creating products and packaging that triggers online impulse purchasing
Moderated by Marc Rosen, Designer and President - MARC ROSEN ASSOCIATES
With: Dominic Burke - WEBB DEVLAM LONDON • Barbara Portz - FRAGRANCE INTELLIGENCE • Joanna Norman - PANDORA CONSULTING
Whether for masstige or luxury, creating products and packaging that will “speak out” online is in many ways more difficult than designing packaging for shop shelves where consumers can pick up and test the product for instant gratification.
From visible to the invisible - the latest traceability technologies
Moderated by Gilles Gauthier, R&D / Design Manager - MATERIAUTECH.
With representatives of companies: ARJOWIGGINS SECURITY / COSTET DECORATION / MERCK / OLNICA
When the molecular DNA of an invisible formula becomes irrefutable proof, When identical products are able to create their own unfalsifiable digital ID, When internal burning can generate a miniaturised DataMatrix on transparent materials, When you incorporate anti-counterfeiting pigments, you enter the world of high technology solutions to fight against illicit markets.
Another item in the programme is the LUXE PACK MONACO Forum Innovation with a key display in the heart of the show and exhibitors providing talks. The presenter programme is yet to be finalised and announced on their website.
Luxe Pack Monaco will take place from the 24th to the 26th of October at the Grimaldi Forum, Monaco.